First half of 2011, total bilateral trade between China and ASEAN increased by 25.4%, ASEAN has become China's enterprises "going out" one of the preferred 2 to 4 .9 held in Tianjin, "China Automobile Industry Development Forum 2011" , the number of government and business people believe that the ASEAN countries and strong demand for automotive products is growing, with China - ASEAN Free Trade Area has entered a stage of development, China's auto export sales will find a new breakthrough, but now Chinese car companies About ASEAN still faces three major issues that need to symptomatic solutions.

Many industry insiders believe that, at present, Thailand, Vietnam, Indonesia, Myanmar and other ASEAN countries on the construction transport vehicles, passenger cars, passenger cars and commercial vehicles such as demand and popular Chinese automotive products, Chery, Hafei, wind, etc. car prices have been achieved automobile exports to ASEAN countries, laid a certain market-based.

China - ASEAN Business Council, China's Deputy Secretary-General, said Xu Ningning, China - ASEAN Free Trade Area has entered the construction phase, scheduled to bilateral trade volume by 2015 goal of $ 500 billion, ASEAN more, old, Jian Myanmar and the four countries the vast majority of trade with China all the zero-tariff products, the two sides will be more in-depth and open trade and investment markets.

ASEAN automobile brand less, most countries only a small number of assembly plants and parts manufacturers, countries largely through imports to meet market demand in China With ASEAN countries in recent years, rapid economic growth, demand for automobiles will increase further, whether it is ability of automobile consumption in Thailand, Malaysia, Indonesia and other countries, or the automotive industry underdeveloped Vietnam, Laos, Cambodia and other countries, imports continued to expand. At present, China - ASEAN Free Trade Area has been officially completed, the ASEAN automotive market has great potential,Worthy of the Chinese auto parts manufacturers focus.

According to Ford expects auto demand in the ASEAN market in 2014 will reach 3 million, an increase of more than 76% according to Vietnam's development plan, 2011 to 2020, Vietnam's total vehicle population in the national average increase of 8%, according to the 2010 Vietnam National car ownership is 1.2 million calculated in 2020 is expected to reach 2.62 million.

ASEAN automotive market in the structure have their own distinct characteristics. Thailand is the world's most important producer of pickup trucks, with a mature car assembly industry: Indonesia now has more than 20 automobile assembly plants; Indonesia, China focused on the multi-purpose commercial vehicle market and minibus; Philippines China focused on the multi-purpose commercial vehicle market in Malaysia is the ASEAN countries, the highest penetration rate in the car, close to 300 people for every 1,000 people own a car now, the whole industry chain in the automobile, the vehicle companies to play a leading role in the ASEAN auto market as the increase in car ownership, will give Chinese companies a rare opportunity for development, such as ASEAN, the greatest demand in the automotive air conditioning, stereo, DVD car entertainment equipment and other needs as well.

Forum, a number of business people and experts said in recent years, Chinese auto companies into the ASEAN, the main encounter three problems: First, the lack of China - ASEAN Free Trade Area of the macro policy to understand; Second China-ASEAN car status of cooperation with industry, market opening is not yet meet the requirements; Third, China's auto industry into the ASEAN market, enterprises lack effective business information. most of the auto companies do not understand the ASEAN countries to local industrial policy, market characteristics and economic system, the choice of trade and investment partners, the lack of commercial channels, the lack of open market operations personnel.

Xu Ningning this proposal, a three-pronged measures to solve the symptomatic problems faced by Chinese enterprises,Encourage more companies tap into the ASEAN market:

First, industry associations, to promote the organization should further serve as a bridge, through a variety of effective ways to increase FTA economic policy, industry-oriented, investment environment, market characteristics and other basic conditions of promotion and training.

Second, relevant government departments and industry associations should actively lead the organization of bilateral business delegation, the project mission, training mission, economic and trade circles for visits, to strengthen trade, investment, technology and market information exchange, information exchange, and often organize exhibitions, seminars and their counterparts in talks, investment promotion, etc., for business cooperation services.

Third, the automotive industry should take full advantage of preferential free trade area, and actively carry out trade and investment cooperation in this process, Chinese enterprises should pay attention to four key points, one well in advance the feasibility study, including knowledge of the ASEAN Economic Policy and industrial planning, control distribution of the characteristics of its market, credit and other partners to investigate and avoid detours; second is to develop long-term development of the ASEAN market planning, focusing on the quality of products and services and advocacy, to build brand; third is to understand the three markets Open schedule; Fourth, as the Romans do, comply with local state laws and regulations and respect its customs.

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