July 20, 2011, the EU has implemented the most stringent European Union in the history of the "new EU toy safety directive", the European Union as China's main toy export market, the directive's implementation of China's toy export enterprises will pose serious challenges.

According to statistics, in 2010 China exported $ 10.08 billion the amount of toys, an increase of 29.5%, of which exports to the EU $ 2.56 billion, up 26% over the same period a quarter of China's total toy exports.

According to regulations, the 27 EU member states are required to January 20, 2011 under the "new EU toy safety Directive" (2009/48/EC) amending national legislation, executive and administrative regulations, and on July 20, 2011 launched The directive is considered the world's most rigorous and demanding toy regulations. the new directive on the safety assessment of chemicals, warnings, and food contact toys, toys for children over 3 years and put forward new requirements will greatly increase China toy export manufacturing enterprises operating costs, China's toy export enterprises to pose serious challenges:

First, the new directive on the safety of raw materials greatly improve the health and environmental requirements, restrictions on toxic and hazardous substances from the eight prior to the present 85 species, and clearly identify the toys should meet the REACH directive, including the EU, including through chemical regulations To meet the requirements of the new directive, Chinese toy manufacturers to adopt more secure, non-toxic, environmentally friendly raw materials, second only to a toy export manufacturing enterprises will increase the cost of procurement of raw materials 5% -20%;

Second, the new toy safety directive toy products to meet the REACH chemicals safety requirements, second only to a an electric toy material properties of chemicals, heavy metals, noise test fee for up to 30,000 to 60,000 yuan, which will greatly increased the company's testing costs;

Third, new toys, toy safety directive in the scope and concept of security requirements, warning labels, responsibilities and obligations of employees, conformity assessment procedures and many other aspects of the important changes, while new instructions to improve the toy manufacturer's duties, requiring manufacturers must be put on the market before the product compliance evaluation, to provide documents related to six categories safety requirements, and market toys and a sample survey, if necessary, recall of substandard toys, toys to ensure traceability increase the cost of enterprise management.

Fourth, increase labor costs and equipment costs for the vast majority of companies can test mechanical and physical properties of conventional, small businesses can conduct electrical properties and flame resistance test, only a very small part to the chemical properties of the test. To meet the new "command" requirement, companies must add new equipment, training, testing personnel. to strengthen the new directive to prevent children from suffocation caused by swallowing small parts and toys into the mouth causing choking toys requirements, for example.

Currently, to ensure full compliance with the new toys directive provides for the Chinese toy companies will be difficult, the toy industry will face a significant increase in the cost of weakening the competitive advantage and the European Union imports of the dual challenges of conformity assessment procedures, and regulations impact a wide range of so that some toy manufacturers export risks increased sharply, Chinese toy enterprises to use international standards and technologies to improve the technological content of products, the use of internationally recognized management system and advanced management experience to improve business, Chinese toy companies need to think deeply.

To this end, we propose:

First, as a government department, on the one hand to increase policy support, guide enterprises to increase technology investment, vigorously implement the brand strategy, value-added products improve the toys,Chinese toy products to enhance the core competitiveness; the other hand, to take full advantage of international trade rules, trade with the technical means to increase the Chinese toy industry, the right to speak for the Chinese toy enterprises to create a favorable external environment.

Second, as the inspection and quarantine departments, on the one hand to play technology, information superiority, helping to increase the intensity of the toy business, by checking raw materials, production process improvement, management system, the Chinese toy manufacturers to enhance the management level; another On the one hand to increase the technical barriers to international trade, measures to track and study and put forward effective measures broken, while increasing the toy industry safety, health, environmental factors research for the Chinese toy industry to provide good technical support.

Third, as an export toy manufacturer, one should attach great importance to quality and safety of toys, firmly establish the laws, regulations and standards awareness of the new EU toy safety directive 2009/48/EC to conduct a comprehensive, in-depth interpretation and analysis, to understand the new directive occurs changes to improve production processes, establish and improve supply chain management system from raw materials stage to the daily management should establish a strict system of monitoring all aspects of the production process and timely arrangements for third-party laboratory testing to obtain a certificate of compliance, and do good records and traceability necessary product technical files. The second is to actively raise their technological level and R & D capabilities in the use of prohibited substances on the alternative exemption to do research, and the safety of children from this fundamental principle, improve the technological level and R & D capabilities, and strengthen risk analysis and management products. take full advantage of the technological advantages of third-party testing organization, access to technical support. Third, the exporting country should actively expand the scope to develop new export markets, the greatest degree of reduction in new instructions brought by the development of enterprises impact.

This chapterpublished in published in the:China Trade Information (http://en.zgxu.com),copy please specify.