Recently, the European Commission issued a related tire labeling regulations EC1222/2009, since November 1, 2012, the requirements of the EU passenger car tire sales, light truck tires, truck tires and bus tires to labeling, marking out the tires fuel efficiency, wet grip and rolling noise level. many in the industry believe that the regulations following the EU REACH regulations on the use of PAHs in the tire limit again after strict limits, continuously strengthen the tire standards, regardless of whether it is the inevitable trend of the industry, or another malicious EU trade barriers, Jiangsu enterprises, means that will face new challenges.

According to the reporter, at present, the EU has become China's second-largest tire companies overseas export market, while the Rubber Industry Association, from Jiangsu Province, the data show that Jiangsu tire exports ranked second in the country, however, with the formation of huge outstanding export performance contrast, is of Jiangsu many companies can not currently achieve European tire industry, tire rolling resistance requirements of the summer, about 38%, winter tires are about 50%, the latest energy-saving tires (three tire companies) up to B to C range, currently not able to reach A (B) of the tire, while the D level and above the tires will be difficult in the European market.

Faced with the grim situation, Jiangsu enterprises employed every means to deal with. "Our company has all the tires are labeled, and two years ago we began a transformation." Technical requirements for new regulations, Kunshan, Jiangsu Kenda Tire (China) Co., Ltd. Chief Berlin said the impact will not be great. "company car tire exports to the EU accounted for about 15% to 20% of the tire exports to the EU will be sent to EU local testing organizations Certification such as tire rolling resistance tires to achieve most of our current Class D or E, there are about 1% to 2% of the high-end tires can reach C-level CHP.Before the implementation of new regulations in the EU, will further enhance the standard tire."

Cheng Shin Rubber, Kunshan, Jiangsu (China) Limited is the company's product quality can be better guaranteed, even China is $ 350 billion to build the only modern tire testing field, while also supporting the opening of the company R & D center the introduction of advanced R & D equipment and R & D personnel.

Of course, these companies have to pay a higher cost price. As the quality improvement and the rising cost of testing abroad, Berlin said the cost of some high-end tires will increase by 30% to 40%.

Compared to the strength of large enterprises, small-scale enterprises are not so lucky, according to sources, in response to export and cost crisis, some small-scale enterprises in general practice is the export to domestic sales, worse will be the original 22 yuan/kg of raw materials made to ensure that customers running 10,000 km tread replacement of 20 yuan/kg of raw materials made of only 8,000 kilometers of the tread to ensure, among which brought about due to higher prices decline in the quality gap by providing free repair services company filled.

In this regard, the industry believes that formal implementation of tire labeling regulations, the difficulties of course exist, but perhaps a good thing as China's price advantage in Europe, the tire will be environmentally safe performance of desalination, which is a tire company Forced "self improvement". "impact is certainly there, from the REACH legislation to EC661/2009 form of vehicle safety certification requirements to the current labeling regulations, these are just the beginning of the tire monitor. As the world tire industry, safety , green, green tire has become the world's tire industry a new round of mainstream trends. "They also made recommendations, such as enterprises should improve the quality control system and related projects testing platform,And improved on from the production process technology, and actively improve the environmental performance of products; the same time accelerate the development of new markets abroad, particularly in ASEAN, India and China signed a free trade agreement countries; implementation of the "diversification" strategy to reduce tire export market too concentration risk.

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