U.S. economic outlook, according to Federal Reserve Chairman Ben Bernanke's words, is" exceptional uncertainty." This uncertainty for the U.S. consumer confidence showed negative effects, resulting in June showed a decline, and in July continued to go down.

most of the analysts continued downturn in the job market and the growth of uncertainty recognized as the main reason for the decline in consumer confidence. Early last year, has AlixPartners (Arrow Platinum) has conducted three surveys the U.S. economic outlook, and in February 2009 conducted the first survey, 61% of respondents said that the fall in unemployment can be viewed as the economic recovery the main signal. Now they are still waiting to see.

in our conducted this summer, a recent survey, Americans said their biggest worry comes from the two: personal debt repayment and possible unemployment. In addition, 71% of respondents believe that a year were flat compared to their economic situation even worse. They will continue to increase personal savings and reduce debt levels. 83% of respondents told us that in the next 12 months, their level of consumption of non-necessities, will remain the same or less. They needed the economy fully recovered the expected time since February 2009 has remained unchanged since that time, the American economic recovery is expected to take at least three years. Today, they still think we need three years - that is, since 2013.

In other words, troubled U.S. consumer in the future for a long period of time, will not return to past levels of consumption, and their consumption contributes about 70% of the USA and China gross domestic product (GDP).

Well, the United States, this" new normal" Environment for China, a large number of exports to the United States consumer countries, in the end mean? At first glance, this seems to be a terrible threat.

in the United States economic" big recession" began, China's exports have fallen indeed. Economic turmoil makes the speed and extent of U.S. retailers have simply stopped ordering. But in the past year, something amazing happened: China's exports to the United States rose to a record high. June 2009-June 2010, exports from China to the United States increased by 28%, and now has more than 2007 and 2008 pre-crisis levels. Despite healthy growth, China's exporters continue to face an additional challenge: the U.S. consumer environment of uncertainty, the order cycle is continually reduced, the Chinese exporters need to optimize their supply chain to enable the United States in its major customer order cycle is reduced, as a quick response.

what promoted the rise of this record it? When we export to the USA for the packaging of consumer goods to the company, we found that U.S. consumers to spend less and save more, have to avoid buying the more expensive luxury products. Purchase lower-end products in the quantity has not changed, but the purchase of the brand is different than the previous types. Their low-end products, changes in consumer behavior is the most obvious example, the purchase of branded products to buy own-brand products. This trend has led to more major retailers such as Wal-Mart to launch more own-brand products, and use the Chinese exporters to their suppliers. This is for those who can take the initiative to the United States to provide private label solutions for retail consumer goods companies, is a major opportunity.

28% The export growth rate, of course, unlikely to last long, and if the U.S. consumer spending remains flat, then China's export growth may slow down.

United States China The huge U.S. trade deficit is increasing concern, the discussion around the RMB exchange rate will become more compelling, exchange rate on the profitability of Chinese exports have a significant impact, all of which will affect China's export growth. But seems, as a low-end products and the status of own-brand suppliers have been able to make it a challenging global economic environment to find a way out.

short, U.S. consumers who worry about behavior change may impact on Chinese exporters who should put their attention to other more immediate challenges, such as how to improve supply chain efficiency and how to strengthen collaboration with the development of own-brand retailers collaboration.

This articlepublished in published in the:China Trade Information (http://en.zgxu.com),reproduced Please keep this line.