made in China" Wawazula" make World Cup history, a commercial myth, but in Chinaits own limitations, so that Men could not defeat China also became a commercial real World Cup winners.

wawaZula blockbuster

Wawazula World Cup history is probably the most exciting business myth: Chinese toy manufacturers for driving under the African indigenous musical instruments baboons imitation plastic horn, despite suffering criticism and blame, it has become South Africa's World Cupa symbol, is now the world is to speed every two seconds a sold.

Zhejiang NinghaiSai Ying Ji plastic stationery factory shop owner is a fan of Wu Yi-jun.His factory supplies all kinds of fans cheering.He told the Xinhua News Agency reporters Chu Shi and Le Ta design drawings in 2001, claiming the World Cup Wawazula commercial father.

HeInternet access in 2001 to see a black African singing and dancing cartoon, from the black hand holding a bamboo inspired speaker, drawing drawings, spent seven days in time for the mold, but get this Canton Fair, and stationery productsshow and no one cares.

2006 Germany World Cup, this speaker sold over 30 million.When South Africa's bid is successful, Wu Yi-jun think this is an opportunity, he put his this product online, but also into the trade show, however, did not cause any attention.

until last yearin August, an African business network through the Alibaba business platform to find him, and settled three yuan a first set 1000 test market.

" thatWorld Cup should be sold to the first plastic Wawazula, is the only profit I speak of an order." Wu Yi-chun.

2010 January, orders for explosion-like growth.To 4 month, his factory produced one million Wawazula, South Africa World Cup opening ceremony, use the shape of horn 200 000 Coca-Cola is also manufactured by his company.

plantWu Chung-liang color work is local, he will see every day the first two World Cup matches." As long as there are teams qualify, it will immediately order the kind of color."

Dutch team qualified, Wu Song Liang received the task immediately, modulation orange.25000 Orange Wawazula air in a week to South Africa.

As WWa Zula noise, Wu Yi Jun said he was helpless." When the design is fancy tube slender, loud, consistent stadium atmosphere. Did not think 80,000 people Qi blow when this voice is so annoying."

" we have developed a low-noise Wawazula,inside plus a whistle, but not sell." Wu Yi Jun said," we do not like the sound, all want to buy authentic."

create alone, Wawazula unprofitable

a length of 60 cm Wawazulaex-factory price in China is 0.3 U.S. dollars, around 2 yuan.Traders from South Africa told Wu Yi-jun, this annoying noise from speakers on the World Cup in South Africa suffered panic buying, selling price up to 60 South African rand, about 54 yuan.

For the overwhelmingorders, Wu Yi-Chun does not have enough production capacity, order a larger spread to Guangdong Shantou toy factory.Copying is easy, open mold 10 days is enough.Soon many Chinese factories ramped up production Wawazula.

" factorymore than one, traders began to keep the prices down, and finally China, the product is 0.3 U.S. dollars FOB basically." Wu Yi-chun.

" eacha Wawazula me make a dime, the workers earn a penny." Wu Yi Jun said," overtime for six months, until the tax back down, I will earn 100,000 yuan." Wu Yi Jun finishing up at the count aftera little depressed." Every day busy night, no time watching. Estimated that all manufacturers produce Wawazula true."

" circulation of profits is to create links hundreds of times." Xidian Town, a cadre in charge of industry, said," money earned by foreigners leave, this is the low value-added processing and manufacturing industries faced with the reality."

from Yunnan He Zongjun injection molding plant in this night, 19 o'clock to go to work in the morning 7 o'clock.He can produce more than 1000 Wawazula a day on average a minute of two.Repeat the same movements thousands of times a day.He took a cent for each Wawazula.Although the production of thousands, but he did not know what this thing is to send useless." I do not watch football, after work to sleep."

According to statistics, China exported 20 million U.S. dollars Wawazula value in about 5% of profits, despite Wawazula staged a World Cup commercial myth, but itsmanufacturers and industrial workers are meager share of the cake.

China" Chi-made" Road block and long

" revaluation of the RMB in the range of 2% or less I can accept 5% if no profit was." Wu Yi Jun said," Now is the plastic products export tax rebate of 11%, I heard that next year's tax be abolished, and foreign ordersChina's tax rebate time are counted in our profits, if there is no tax rebate, or the collective prices of Chinese products, if not get up, it can only be closed quit."

Zhejiang Provincial Party Committee, Deputy Secretary-General, Policy Research Officer, said Chen Yi-hsin,business off the workers on the unemployment, the most important thing injured workers.However, the existence of such low value-added enterprises, China has done is Peibenshengyi.

" Allthe world to enjoy cheap Chinese products, China paid a heavy price, in addition to modest processing returns, environmental costs, emotional costs of migrant workers, are not reflected in product prices." economists, Zhejiang UniversityLuo Weidong, vice president, said.

root ofreasons, in the global industrial chain links, the Chinese manufacturers are still only occupy the most meager profit the most low-end.The pricing power of product is not in the hands of industrial workers, but not in the hands of Chinese enterprises.

" to seeto the TV on my Wawazula everywhere, I am a bit proud, but also very sad." Wu Yi Jun said," If you could give me a chance, I will outline patent applications, registered trademarks, and might be able to earn morepoint."

Wu Yi Jun believe that If we had applied for a patent, at least maintained at 3 per each offer." That is making 1 million yuan, not 100 thousand yuan of."

Zhejiang Secretary Zheng Yumin said Wawazula Although inspired by the Chinese manufacturer popular World Cup, but hardly the Chinese" Chi-made" So when Chinese companies are still unable to master the international pricing." Root cause lies in the manufacturing sector continues to design and market development, not a R & D scale, fragmented, lack of market research and market foresight and ultimately a lack of core competence."

" Wawazula case shows the potential in China, but also to the process of restructuringUpgrading in China on a vivid lesson, because the traditional manufacturing industry inertia under the enormous transformation and upgrade of the resistance." Luo Weidong said," Farewell to low-cost competitive advantage brought suffering to the Chinese manufacturing industry, will be long-of time."

This articlefrom the:China Trade Information (http://en.zgxu.com),Reprinted Please note Ming.