long as the world-renowned sports brand's Chinese OEM manufacturers, this has been coerced into a strange World Cup" Cyclone," which." Sweatshop" ," grab employment opportunities in South Africa" and accused the West has long fermentation with several years of" Chinese colonial Africa theory" to the tour of South Africa, Chinese enterprises increased doubts.With the conduct of football matches, a businessman's Chinese enterprises are engaged in a war can not see the brand PR
this year, a news for many people this is not well-known Chinese companies Shanghai Huasheng Plastic Arts & Crafts Co., Ltd. (hereinaftercalled Voices of the company) suddenly thrown on the cusp.The Shanghai Jiading Industrial Park, Xiang, World Cup mascot" Zha Kumi" series of products manufacturers, first by South Africa and the British media referred to as" sweatshops" , then by the South African Congress of Trade Unions that won the contract inexists in the process of" opaque transactions" , and finally, for the 2010 World Cup-related merchandise authorized to operate a global brand group terminated the contract with the Voices of the company.
global brandoutside that group, Voices of the company suspected of" Let the child work in bad conditions," and paid" very low salary." The Voices of the company, said the allegations" totally false" and said the company was the victim of political struggle in China, South Africa.
yearearly February, the South African Congress of Trade Unions told the media on notice, saying Voices of wages paid to the only three U.S. dollars a day, but the workers have to work 13 hours a day.In addition, the organization also accused the ANC National Assembly members Huangxian Bin (voice), said that the person owned more than Assen industrial companies and the Chinese enterprises in South Africa entered into a sales contract for the mascot.Notice that according to agreement," the mascot from Shanghai Huasheng Plastic Arts & Crafts Co., manufactured in China by Assen many industrial companies in South Africa responsible for sales, the latter from each mascot in profits over 130%" .
" Thisonly because of China's high unemployment rate in South Africa, some politicians in the country to use our work environment as an excuse." Voices of the company said in response.South Africa's unemployment rate remained at 25% level.The South African Congress of Trade Unions referred to in the previous announcement, called for all World Cup-related products should be processed in South Africa in the production, to increase jobs in South Africa, and South Africa from the race," inherited a fortune."
Furthermore,on the" cottage" concerns about violations, but also to the external image of Chinese companies cast a layer of dark.Taobao and other sites there have been pirated and imitation of" Zha Kumi" products.Price is only tens of dollars, much cheaper than the genuine product.
international footAlliance Marketing Director Oliver has revealed during preparations for the World Cup, FIFA has found more than 3,000 worldwide from infringement, misappropriation of World Cup official logo and invisible market behavior, while China is the focus of prevention FIFAone of the regions.FIFA and the Chinese Customs and other departments through the cooperation of a number of successful attempts to stop shipping to other areas of illegal counterfeit.
World Cupevents and the Olympic Games also, as in market development and sponsorship rights very strict requirements.FIFA World Cup sponsors and exclusive, only the official sponsors have exclusive use of the official World Cup logo and marketing rights, and other companies were excluded.
However,Chinese enterprises also have the courage to take the stage the World Cup sponsor, and Nike, Adidas, Sony competes with other international giants.Among these, there will be the 2010 World Cup in 20 official stadiums to install solar PV, for the FIFA" Green Goal" environmental programs supported by Yingli Green Energy Holding Company Limited.Ying Li is China's largest manufacturers of photovoltaic products based in Hebei, who has World Cup in Germany in 2006 to provide solar power products the main competition venues.This year, the British Lee became the sponsor of the World Cup in the first global Chinese companies, creating a historical precedent.Under the agreement, Yingli Green Energy will enjoy, including some tickets, site advertising and the media copyright rights, including global marketing, and venue in the World Cup fan park the right to display their solar products.In addition, the agreement also allowed Xu Yingli logo mark used in conjunction with FIFA, in all aspects of distribution of their products and services, advertising or promotion.British interest in the World Cup can also be carried out in all venues extensive marketing and promotional activities.
on andWorld Cup, the highest in the sporting goods industry association, the first official appearance at the World Cup in China brand, is not previously known high Erke.As early as 2006, the" sword go the wrong front" in connection with the DPRK Olympic Committee Erke signed the" North Korean Olympic global partner" agreement, which began to fully sponsor the national team of Korean global event.Beijing Olympic Games, the effect of the sponsorship program has been very significant.Now, with the Korean national football team reached the World Cup finals, Erke ushered in another excellent marketing opportunity: the Korean team is the 2010 World Cup in South Africa the only one wearing the 32 professional sports brand in Chinateam.
accompanied byIntellectual Property Protection in China worried about the" China" faint hostility, China embarked on the World Cup's global brand marketing battlefield.Is making a sale or make a yell, or empty-handed, even until the time of events Ming Jin, to see the outcome.
This chapterpublished in published in the:China Trade Information (http://en.zgxu.com),visit the above web site.