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Toy Fair is still the main export of low-priced products

labor-intensive products of export recovery still seems optimistic about the unspeakable.

to lightindustrial commodities exhibit the 107th Canton Fair dominated the second period, closing only 84.6 billion U.S. dollars, up 2.1% over the same period last year, Autumn Fair, Spring Fair last year grew 19.7%, an increase in the electrical and mechanical-based far lessan exhibition.

4 months29, a major toy manufacturer in Guangdong, told this reporter, the former in April this year, orders for the majority of European and American buyers are still Christmas and Thanksgiving last year, the complement of a single, enterprise orders in hand compared dismal last year, an increase of notto more than 10 percentage points.The giant toy maker Mattel, the U.S. group in China suppliers.

CommerceMinister Chen Deming, Vice Minister Yi Xiaozhun 2 in this year's trade show time has research.Enterprises involved in research discussion revealed, as labor and raw materials costs, the appreciation of RMB business in the research concern is the concentrated expression of the two major issues forum.

with industryAssociation, who also disclosed that in recent months on various types of export industries thoroughly research shows that 1 percent appreciation of the yuan each, the industry's net profit margin down 1 percentage point will be directly integrated measure down two points, the appreciation rate has hitExporters bearing bottom line.

Europe and the United States ordersstill weak

Commerce Department data showing still be Fair 2 situation as a" restorative growth."

China LightArts & Crafts Import and Export Chamber of Commerce, Industry sources said during the trade fair summary of the current research situation, although the total turnover growth, but rose less than expected, particularly noteworthy is that the United States and Europe is still no improvement in market transactions.

accounted forTrade Fair 2 turnover of nearly 90% of light industry products, to achieve turnover of 7.59 billion U.S. dollars, only 3.8% over the previous.The ceramic products 1.32 billion U.S. dollars of transactions, and the last year; furniture and accessories turnover 930 million U.S. dollars, down 6.7%; daily turnover 850 million U.S. dollars, an increase of 1.6%.

The Chamber of Commercewho refers to one of the reasons deal lower than expected, the Icelandic volcanic ash caused flight delays, which caused many European buyers can not attend, the European buyers than the last two to fall more than 2 percent over the same period.Two days ago, show a decrease of the EU turnover 9%; while the U.S. lost market demand remains low turnover compared to the last drop.

FairChen Chaoren spokesman said more than a short single, long single phenomenon of the current is still less prominent, the European Union, the United States, the Middle East and other major markets, the decline in turnover, indicating the recovery in major markets are still many uncertainties, should not be too optimistic.

CommerceVice Minister Yi Xiaozhun invited in the show discussion 15 light industrial exporters investigation.Participating companies said that research was the dominant view is still owned by the current increase in orders for the replenishment needs of European and American buyers," If the buyers are back to normal inventory levels, demand is also no significant improvement in the terminal, the order may be reduced again."

Guangdong 1traders with large toys, a group supporting the export orders data recovery difficult.Long-term cooperation with these companies, a European customer in 2008 to 3.6 million U.S. dollars of the company's toy orders, orders in 2009 substantially reduced the amount to 60 million, in 2010 the amount of orders throughout the year although not yet fully finalized, but is expected to amount inabout 1.5 million U.S. dollars.

factAlthough the first quarter of this year, China's export growth rate of close to 30%, but the toys, furniture, clothing, bags and other types of labor-intensive export growth rate far below average, clothing, bags and other products exports in Marchhas even decreased.

this one-3 months, China exported 1.57 billion U.S. dollars toys, up 21.8%, with 1.5 billion the same period in 2008, exports were flat, while March's export growth slowed down significantly again.Guangdong Foreign Economic and Trade Department officials said one, taking into account the number of labor-intensive exports of frustration earlier, even if the data comparison in 2008 showed flat, does not mean that the export of such goods have been returned to pre-crisis.

severalexhibition of light industry companies, said current orders in hand, although slightly better than last year, but generally not more than 10% increase in furniture and other goods or only with the year-ago quarter.

cheapproducts lead the market

above the U.S.Thai toy suppliers introduction to recruitment, for example, during the financial crisis, the facility to pay per month 900-1000 hire an ordinary worker, employment costs have increased this year to 1500-1800 dollars," even if noorders, day to a net expenditure of more than 100,000 yuan."

Guangdong, a large toy traders introduced comprehensive measure down, production, factories offer higher than the same period last year by about 20%; but difficult to accept all foreign buyers comprehensive costincrease in" traditional toys to the possibility of price increases minimal business only through the promotion of higher prices of new products and profits through new products exports to make up for the loss of traditional toys."

At the same time, Europe and the United States dominated the market with cheap productschange this pattern may remain.

newspaperreporter obtained a Guangdong Toy Association has just completed research reports suggest that more than on the scale of China's toy business mold products and product orders were analyzed and found that this year will continue to dominate the market low-priced products.

reportthe financial crisis, European and American markets," potatoes" effect is particularly prominent - people in the case of reduction in income will tend to choose to buy cheaper goods, cheap toys as mainstream products.

" last yearin October, a price of 10 dollars below the market supply of electric hamster in Europe and the United States.'s largest toy retailer Wal-Mart last year 100 products under paragraph 10 U.S. dollars, these cheap products really popular, four as varieties of aAdded Jibei buy a space. Europe is also a popular low-priced products, the United Kingdom last year's 'Dream Toys' selection, selected list of all the products for less than £ 50, these 'dream toys' into the mainstream of British varieties of the Christmas markets."


This chaptersource:China Trade Information (http://en.zgxu.com),detailed reference to the above website.

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